| Harry Webber s Managing Partner Since childhood, Harry Webber has been a creative person for hire. At the young age of 12, he created safety posters for the once mighty Pennsylvania Railroad. At 18, he moved to Detroit to become the first Art Director for the legendary Motown Record Corp., winning 23 gold records. Five years later, Harry Webber returned to New York to join Young & Rubicam, where he was responsible for creating such memorable television campaigns as A Mind is a Terrible Thing to Waste , I'm Stuck on Band-Aid Brand , and Dr. Pepper, America's Most Misunderstood Soft Drink . For the next 25 years on Madison Avenue, Harry Webber has been credited with creative responsibility for Chow, Chow, Chow , Thanks, I Needed That , Quality is Job 1 , and many other mass-marketed television and print efforts for such well-known advertising agencies as Leo Burnett, Case & Krone, McCann-Ericsson, Avrett, Free & Ginzberg and Wells, Rich, Greene. In 1985, Mr. Webber saw the writing on the wall for the practice of mass marketing. Moving West to Los Angeles, he founded Smart Communications, Inc., the first marketing firm to devote itself to the development of selective or segmented marketing in America. His clients have included McDonald's, Kentucky Fried Chicken, Hardee's, Denny's, Coca-Cola, The Walt Disney Co., Columbia/TriStar, United Paramount Network, Turner Home Entertainment, FX Networks, The California Lottery, California Department of Health Services, Tenent Healthcare Corp., Sun Microsystems, and DirecTV. His landmark book, Divide & Conquer , is the first book to be published on the practice of selective marketing in America. Harry Webber's work is in the Clio Hall of Fame, The Museum of Advertising, Madison Avenue's Advertising Walk of Fame, the permanent collection of the Museum of Contemporary Art and the Smithsonian. He has been featured in the books Mirror Makers and Positioning as well as the Wall Street Journal, The Los Angeles Times, CBS, NBC, CNN, AdWeek, Adrants, Adbumb, and Advertising Age. The New York Times credited his Coke Classic: A Cool American campaign with pioneering the now-hot trend of user-generated content over the web. Harry Webber's online column, MadisonAveNew.com , is read by some 10,000 advertising and marketing professionals worldwide each week. In 2004 Mr. Webber organized The Institute for Advanced Practices In Advertising , an ad industry public policy think tank which led to the forming of The Gasp Company with noted Design Director Angela Glenn in 2005. At GASP, Harry Webber and his team are stretching the boundaries of traditional advertising and new media to create an alternate and more meaningful way of engaging consumers through the practice of Adaptive Branding.  Angela Glenn s Managing Partner Angela Glenn is used to late nights. And early mornings. It's when you can find her doing what she loves the most: working. Considered one of the most prolific design practitioners of her time, her work has motivated sales for American Isuzu, Pioneer Electronics and entertainment powerhouses like HBO, Miramax and 20th Century Fox. But her true reputation has been built as an architect of impossibly large tasks with unbelievably short timelines. As a member of creative management at DNA Studio, Ms. Glenn became known for her leadership qualities and her team-building skills. Her work as an Instructor of Visual Communication Design at California State University at Long Beach has been credited with inspiring an entire generation of award-winning designers, art directors and visual arts trend setters. In 2003, after a three-year term at The Designory, where she led a creative team through print collateral, interactive, point-of-purchase, environmental, e-direct and motion media programs for American Isuzu, Ms. Glenn founded Glenn Design . One of her first clients was Frank Family Vineyards, the personal project of former Walt Disney President Rich Frank, followed quickly by the San Diego Culinary Institute, voted the number one culinary school in California by Chef2Chef.com. Never one to be satisfied with the status quo, Angela Glenn took a bold step forward as one of the highly credentialed co-founders of The Institute for Advanced Practices in Advertising . At the Institute she has been charged with establishing the Center for New Product Design and Evolution. Her work for the Institute led to the formation of The Gasp Company with co-founder Harry Webber to deploy the Institute's highly advanced Adaptive Branding theories and strategies to real-world applications. Ms. Glenn maintains a full public speaking schedule as a guest lecturer for both academic and corporate events and conferences. When she's not writing about design, teaching others about design or creating something wonderful, she's sleeping.  |
