The Ultimate Bedtime Story.
"Where do dreams come from you say? Close your eyes I'll lead the way." And with that, Fantazzzmia helps to take sleepy child ren to a magical kingdom in the clouds where their dreams are born and their imaginations can soar. On this journey they meet new friends--Princess Beddy-Bye, Sir Knighty Knight, Bookasaurus, Pajama Mama and The DreamWeaver. In Fantazzzmia , they are introduced to the familiar objects of their everyday life in new and wondrous settings.
Fantazzzmia provide s children with a visual introduction to what may be their first letterforms courtesy of Bookasaurus, the ultimate reptilian librarian. Count Babaloo encourages them to develop an interest in the concepts of reading and mathematics, thanks to the practice of counting sheep.
Parents of readers have told us that they were excited about this book, not because it gave them a wonderful insight into a world seldom seen--the world of children's dreams--but because it did so with such absolute authority. The words carry the child off to a magical place in the clouds that even an adult can long for and imagine. And the illustrations have been called a tour de force in photo montage that brings the surreal into a reality that sweeps away anything thus far experienced in the board book format.
Sponsorship Opportunities
When considering the sponsorship opportunities associated with Fantazzzmia, one should look at it as a real estate venture. Fantazzzmia affords the Adaptive Brand the ability to "own" the dream state of a young child and introduce brand awareness at the earliest stages of childhood development. Fantazzzmia is a single brand property and as such the primary associative benefits will come from direct alignment with the name. For instance, "Toyota presents Fantazzzmia " or "Cingular's Fantazzzmia ."
Secondary branding opportunities will come from the use of Fantazzzmia characters in allied levels of each medium (i.e. "The Bookasaurus helps you build your dream Camry. Click here."), Fantazzzmia is perfectly suited for Adaptive Brands that wish to explore the growing opportunities developing in virtual marketing platforms like Second Life.
Accountability
The primary success metric associated with Fantazzzmia is the growth of the perception of brand value among mothers with pre-school children market segment. This metric can be measured by:
a) the number of requests for the second book in the series accompanied by proof of purchase,
b) Sponsored play materials downloads or redemption for product trial samples or coupons at Fantazzzmia.com,
c) unique visits to the sponsored Fantazzzmia Cloudlands domain on SecondLife.com.
Each of these analytic programs is designed to align their metrics with Sponsor Business Calenders and promotional timelines.
Current Status
Fantazzzmia has been published as a children's book and is currently being market-tested in libraries and online at Amazon.com , Borders.com and BarnesandNoble.com. |
