Everyday injustices are finally set right.
The Premise
Life is full of those everyday injustices that never seem to be brought to light. When our parking spaces get pilfered or our newspapers get bushwacked we all just take it in stride. But what about the next step up in the ladder of unjustifiable injustices? The Boss from Hell who abuses power just because he can. The husband with the wandering eye who elevates spousal disrespect to spectator sport for all the world to see.
The Storyline
Who can you turn to once you become a victim of these social crimes against personal pride and self-respect? In two words...The Hitmen. Every week a minor injustice gets a major dose of paid back justice.
The Super Slob Roommate
The Shopaholic Spouse
The Always-Broke Boyfriend
The Perpetual Parking Poacher
The Ricochet Romance Wrecker |
The Back-stabbing Best Bud
The Ruthless Rival Co-Worker
The Late Night Noisemaker
The Nasty Nosey Neighbor Blabber
The Bad-To-The-Bone Boss |
All of these petty perpetrators get exactly what is coming to them when their victims receive a helping hand from The Hitmen. Each of these specialists has been hand-picked to create the supreme moment of satisfaction, the rhapsody of retribution, the penultimate in payback.
The Dynamic
We watch as everyday injustices go by without redress. We bear witness to innocent victims as they suffer and endure the unfairest of treatment at the hands of these persistent persecutors. We rejoice when each victim is taken under the wing of Johnnie Falcone, known throughout the Chicago underworld as "The Goodfather."
Sponsorship Opportunities
This episodic will play out for 13 weeks on the web in 12-minute segments as well as a one hour show produced by John Feist, ( Survivor , Restaurant , and Casino ) on an independent ad hoc network of local market TV outlets.
Accountability
The primary success metric associated with The Hitmen is the growth of perception of Brand Value among urban adults ages 18 to 35 when compared to other programs deployed against this segment This metric can be measured by: :
a) the number of requests for contributing payback "hits" on DearHitmen.com or the sponsor's web site,
b) Sponsored consumer generated content promotional materials downloads or redemption for product trial samples, services or coupons at DearHitmen.com or the sponsor's web site,
c) unique visits to the sponsored sections of DearHitmen.com or the sponsor's web site for promotional program activities.
Each of these analytic programs is designed to align their metrics with Sponsor Business Calenders and promotional timelines.
Current Status
The Hitmen is currently under development by FeistyFlix for television and represented by The Gersch Agency, Beverly Hills. |
